Ford will be opening an additional 100 dealerships in China due to increasing demand in the country.
The dealers will be located mainly in smaller cities in inland provinces, as this is where most of the growth is occurring. This plan will bring the total number of Ford dealers in China up to 340 by the end of the year, an increase of 30 from the original target of 310.
Ford will also be introducing four new models to the Chinese market over the next few years, including the Ford Edge. Moreover, a joint venture with Mazda and Changan will be building a new manufacturing plant in the Chinese city of Chongqing.
This is all due to a rapidly growing market in the Asia-Pacific region, mainly China and India. 70 percent of Ford’s growth within the next 10 years is expected to come from this region, as well as Africa.
Source: Automotive News – sub. req.