Financial Times reports that Kelley Blue Book has been put up for sale.

Founded in 1926, and found on the internet since ’95, Kelley Blue Book is now for sale, and it’s expected to go for anything between $500 million and $1 billion USD.

Not much is known about the terms and circumstances of the sale, but apparently the future hike in capital gains taxes is a possible reason for the sale, as well as a decline in website traffic.

AutoTrader is said to be the lead bidder. Other likely bidders include eBay, no doubt for its eBay Motors division, Kohlberg Kravis Roberts, a private equity firm, and for some unfathomable reason, Google.

Source: Financial Times