Porsche’s Exclusive division, dedicated to customer personalization, is celebrating 25 years of service.
The small team of around 100 people has created some limited production vehicles for Porsche, most recently the 911 Speedster. Their main purpose, however, is a catalog of personalization items for customers. If they don’t find what they want in the catalog, Exclusive is open to discussions about special orders.
While that may be their main purpose, their limited production vehicles have often been excellent, and you can have a look at some of them in the gallery below.
25th Anniversary of Porsche Exclusive
Exclusiveness and individuality directly from the factory
Stuttgart. For the past 25 years, Dr. Ing. h.c. F. Porsche AG, Stuttgart, has been offering the option – under the term “Exclusive” – of individually tailoring a Porsche to create an unmistakable, unique vehicle immediately on ordering it. Porsche Exclusive offers hand-crafted refinement ex-works to provide a highly personalised touch in terms of design and performance. Virtually any customer desire can be fulfilled by Porsche Exclusive following a personal dialogue. The sole prerequisite is technical and qualitative feasibility. Implemented with the finest craftsmanship and using selected materials, the skilful hands of the Exclusive specialists create components and complete vehicles in which personal care and dedication can be seen and felt down to the very last detail. Bespoke, manual work – also with needle and thread wherever appropriate – is the most important principle of Porsche Exclusive. Because no machine handles material with as much finesse as human hands.
A team of about 100 specialists at Porsche Exclusive takes care of everything from development to sales. Whether it be refined interior equipment or performance enhancements, all options from the Exclusive range and the vehicles themselves are not only developed in Weissach, but are also to a large extent integrated in the production process of a new Porsche.
A separate, extensive Exclusive catalogue, which also shows examples of completely individualised vehicles besides the range of options, is of course also available for each Porsche model. The customer discusses further special wishes directly with the Porsche dealership or the Exclusive customer advisors in the Zuffenhausen or Leipzig factories. Selected “flagship dealers” also offer this high-quality service abroad. Porsche Exclusive is additionally represented world-wide at a number of events and trade fairs.
In 2009 Porsche Exclusive added a further gem to its portfolio in the form of the 911 Sport Classic. Limited to 250 vehicles, this was a 911 which perfectly combined tradition and modernity. Designed with Porsche’s discerning customers in mind, the Porsche 911 Sport Classic with fixed rear wing in the “ducktail” shape first exhibited by 1973’s legendary Carrera RS 2.7 was a quite special highlight.
25 years of success are a good reason to celebrate. Porsche Exclusive will be doing this in a manner which reflects the high standards of the company within the company: with a strictly limited edition of a new 911 Speedster. In homage to the first Porsche model that bore the name Speedster – the 356 Speedster – the production run for the new model is limited to 356 cars. In the best tradition as a puristic, open-topped two-seater with low windscreen and double bubble on the convertible-top compartment lid.
With the 911 Speedster Porsche Exclusive will herald in a year chock-a-block with activities. With a new book on the Porsche Exclusive history, which will be available in the Porsche Museum shop from March 2011, a special Museum exhibition to run from March to May 2011 or a special Porsche Travel Club trip in June, for instance. Amongst other venues, Porsche Exclusive can be experienced live at the vintage vehicle grand prix at the Nürburgring in August 2011.