Fiat Group has placed Maserati, Abarth and Alfa Romeo under the control of one CEO. Fiat Group Chief Executive, Sergio Marchionne, claims this is “to emphasize and leverage the value of the shared qualities of the three brands in terms of their sporting characteristics and performance.”
The CEO responsible for these brands will be Harald Wester, recently appointed CEO of Alfa Romeo when Sergio Cravero was promoted to Product Portfolio Planning & Product Concept of Fiat Group. With the decision to unite Maserati, Alfa and Abarth under one CEO, it was decided that Wester would be in charge. He is also Fiat Group’s Chief Technical Officer.
What will this mean for the cars? We’re really not sure. Hopefully it’ll mean more performance bits are taken from Maserati so that Alfa Romeo can make proper driver’s cars again. RWD Alfas would be a good start.
HARALD WESTER NEW CEO OF ALFA ROMEO AUTOMOBILES
Harald J. Wester has been appointed Chief Executive Officer of Alfa Romeo Automobiles, replacing Sergio Cravero, who will assume responsibility for Product Portfolio Planning & Product Concept of Fiat Group Automobiles.
Mr. Wester will maintain his current positions as Chief Technical Officer for Fiat Group and Fiat Group Automobiles and Chief Executive Officer of Maserati and Abarth.
The Fiat Group Chief Executive, Sergio Marchionne, stated: “The purpose of bringing the Alfa Romeo, Maserati and Abarth brands under the same leadership is to emphasize and leverage the value of the shared qualities of the three brands in terms of their sporting characteristics and performance. Harald Wester, who has demonstrated his enormous commitment on several fronts and achieved optimum results, will bring strong leadership capabilities and solid technical experience and know-how to this project. In his new role, Sergio Cravero will be well positioned to fully leverage his technical and commercial abilities.”
Turin, 22 January 2010
Harald J. Wester
Harald J. Wester, born in Linz am Rhein (Germany) on 26 February 1958, received his Masters in Mechanical Engineering from Braunschweig University in 1986. He began his professional career at Volkswagen AG in Wolfsburg where he served as General Manager of the Vehicle Research and New Concepts department from 1991 to 1995. Later that year, he joined Audi AG in Inglostadt where he became Program Manager for A2 models and Special Vehicles, a position that he held until January 1999. Subsequently, he joined Ferrari S.p.A. as Director of Product Development until his appointment in 2002 as Group President Engineering and Chief Technical Officer (Research, Development and Technologies) of Magna Steyr AG. In 2004, he joined the Fiat Group where he took on the role of Chief Technical Officer for Fiat Group Automobiles and, subsequently, CTO for the Fiat Group. In addition to these roles, in August 2008 he was appointed Chief Executive Officer of Maserati S.p.A. and, in January 2009, Chief Executive Officer of Abarth & C. S.p.A.