The American Le Mans Series has received a new title sponsor, spirits company Patron, or to be more specific, their tequila subdivision, Tequila Patron.
The company came into the series as a sponsor and advertiser in 2008, mainly with the Highcroft team. They will continue backing Highcroft, but now they will also be the title sponsor, as well as a sponsor for the Extreme Speed Ferrari GT2 team (Which happens to have Patron chief Ed Brown among its drivers) and the GT Challenge Porsches run by Alex Job Racing and Velox Motorsports. With this title sponsorship, the ALMS will now be called the American Le Mans Series by Tequila Patron.