If you read my last whining ranting session, you’ll remember I said something about a Ferrari hatchback being something that shouldn’t be done. However, I forgot that a similar concept is being done by another supercar company.
Aston Martin is pretty much the place you go if you want a supercar that is aggressive and yet attractive and not too over the top. Their lineup at the moment has everything the traditional supercar company should have: the grand tourer (and its convertible version), the faster, more sport-oriented version of the grand tourer (and its convertible version), the small supercar meant to compete with the Porsche 911 (and the convertible version) and the small supercar meant to compete with the Porsche 911 with its big brother’s engine shoehorned in. Oh, and the sedan that will not sell if Lamborghini gives the Estoque the green light.
However, what it has that other companies don’t is a car based on the Toyota iQ. Since I can’t be bothered, I leave it to you, the reader, to select your favourite unintended acceleration joke and insert it here. Anyways, I’m not so sure about the concept. If you want to bring your company’s mileage figures up there has to be a better way of doing it than selling a iQ with a lovely interior and the excuse that they are going to sell it only to Aston Martin owners first. It’s only a matter of time before someone tapes an awful body kit to it.
I’m pretty sure that there is someone out there that would buy a supercharged V6 Vantage. Aston Martin keeps its reputation and the fuel economy increases. The consumer wins and gets an affordable Aston Martin that still has a little oomph and society in general benefits with the beauty of another Aston Martin on the roads.