Chrysler has announced that they are preparing 35 Mopar-tuned vehicles for display at SEMA.
The assortment of cars includes the RedLine Dodge Charger, the Dodge Durango Citadel Black & Tan, the Jeep Wrangler Sahara Mopar Edition, the Jeep Street Cherokee, and the Jeep Grand Cherokee Off-Road Edition, as well as a Fiat 500.
The party piece however, is the Dodge Challenger SRT8 392. As the name suggests, it is powered by a 392 cubic inch V8, developing 470 hp and 470 lb-ft of torque. The engine is a revival of Chrysler’s 392 Hemi V8 from 1957 (Although chances are their only relation is displacement). The car also gets some visual tweaks, as well as upgraded suspension and steering so that it handles nicely when the roads get twisty. Sound appealing? Well you’re in luck, because this car is headed for production.
The first 1,492 cars sold will be an Inaugural Edition, with a blue and white colour theme inside and outside, as well as unique wheels and a build number plaque.
If you’re interested in the 392, it’ll be going on sale in the fourth quarter of this year.
Press Release (SEMA)
Mopar® Previews Customized Vehicles for 2010 SEMA Show
Chrysler, Dodge, Fiat, Jeep® and Ram Truck Vehicles Get Mopar® Treatment
October 25, 2010 , Auburn Hills, Mich. – It’s SEMA season.
Mopar® is preparing 35 vehicles for the upcoming 2010 Specialty Equipment Market Association (SEMA) show, which takes place Nov. 2-5 in Las Vegas. Mopar will fill its 15,300-square-foot space with customized Chrysler, Dodge, Fiat, Jeep® and Ram Truck vehicles.
“With five exhibits, the Mopar brand will have a major presence at SEMA,” said Pietro Gorlier, President and Chief Executive Officer – Mopar, Chrysler Group’s service, parts and customer-care brand. “Mopar will showcase cutting-edge technology, innovative accessories, authentic parts, and new customer-care initiatives. And our Moparized vehicles will be must-see.”
“We created an amazing cast of Mopar image vehicles for SEMA,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President – Product Design. “As all of our new vehicles arrive in dealerships this year, we want to inspire customization and personalization. Our Mopar image vehicles will definitely turn heads.”
The Mopar Underground group and the Mopar design team worked together to create these image vehicles. Projects originated in the Chrysler Group Product Design office and were led by Mark Allen, Chief Designer – Head of Jeep Design Studio, and Jeff Gale, Advance Studio Design Lead. In addition to image vehicles, other “Moparized” vehicles for the show were developed under the direction of Brian Rogos, Head of Accessories and Performance Parts, and Pat Muldoon, Head of Mopar Product Development.
Following are Mopar image vehicles that will be on display at SEMA:
2011 RedLine Dodge Charger
America’s baddest sedan gets a little more fearsome. The diehard enthusiasts at Mopar Underground wasted no time in taking the not-yet-in-market 2011 Dodge Charger under their wing.
“We let the designers of the production car and their friends at Mopar rip,” said Gilles. “I wanted them to show us what they would do with this vehicle if it were their own dream car.”
The RedLine Charger brings the 2011 version of the popular vehicle lower to the ground with a tuned suspension that lowers the car one inch. The RedLine Charger’s aggressive appearance is backed by the 5.7-liter HEMI® engine tucked under a unique aluminum hood. Mopar parts, including headers, an exhaust system and a cold-air intake, provide horsepower and torque gains, while a Mopar strut tower brace amps up the handling and driveability needed to corral the additional horsepower.
The RedLine Charger’s power matches its stealthy appearance. The blacked-out feel is accomplished with a black roof, front lower and rear-end treatment and continues with carbon fiber mirror caps. The 22-inch staggered-width Super Alloy wheels, with Pirelli tires wrapped around (265/35/22 front, 295/30/22 rear), follow the blacked-out theme as do the unique carbon fiber lower air dam/splitter and rear spoiler, created by the Mopar Underground team specifically for the RedLine Charger. Headlamps and tail lamps also get the blacked-out treatment.
Recalling Dodge Charger’s legendary heritage is a side scoop reminiscent of the scoop on the 1970 Dodge Charger R/T. The black side scoop is emblazoned with a red R/T logo, offering a nice tie-in to the RedLine Red paint employed on the RedLine Charger.
A trip inside the red-and-black interior reveals a driver-oriented theme, with custom RedLine all-aluminum driver and console bezels. The interior is highlighted with satin and bright chromed bezels that accent the refined details. Mopar Katzkin performance seats trimmed in Radar Red Nappa leather with bright red stitching offer another striking interior enhancement. A unique SRT® steering wheel featuring prototype paddle shift controls completes the interior.
2011 Dodge Durango Citadel “Black & Tan”
Dodge views the new Citadel as the ultimate expression of the 2011 Dodge Durango, the perfect canvas for the distinguished SUV enthusiast. The vehicle was developed as a representation of the current trend in tasteful customization.
This special edition of the Citadel utilizes the clean lines of the 2011 Dodge Durango. Its stunning, shiny black paint color is the perfect backdrop for the evolution of the modern urban SUV. Its 22-inch custom-forged aluminum Super Alloy wheels are highly polished with hyper-silver accents. The Citadel also features an exclusive chrome-textured grille and polished stainless steel tips of the Mopar/Corsa custom exhaust. The Citadel “Black & Tan”, riding on Pirelli tires, was dropped with Mopar lowering springs, complementing its stunning new stance.
The shiny black exterior is matched on the inside with an all-new interior, crafted by the new Chrysler interior studio that is bent on redefining American quality and unparalleled comfort. The timeless design features sculpted soft panels throughout with world-class fit and finish, complete with the liberal use of premium materials and three rows of gorgeous Nappa leather seats. The new “Black & Tan” interior combo was inspired by some of the finest super cars in the world.
2010 Fiat 500 (European version)
This vehicle is an extreme version of the popular European version of the Fiat 500, which has won 60 international awards, including the 2008 European Car of the Year and the 2009 World Car Design of the Year.
The concept car features a number of unique parts created by the Mopar Underground team, including a front airdam/lip, lower sill, spoiler, rear valance and brake ducts. The 2010 Fiat 500 features a lower ride height on 18-inch Alcoa wheels and flared wheel arches reminiscent of the Fiat 500 models that dominated race tracks in Europe back in the day.
The vehicle rides on Pirelli tires with a mean, wheels-out-and-down stance that is accentuated by a Dark Thunderbolt Gray exterior. The black roof, black hood, headlamp and fascia graphics tie the headlamps together. The lower “chin” of the Fiat 500 hooks up with a flare that surrounds the front wheel. A lower side sill, also in black, adorns the sides.
The interior is driver-focused, with a red seat and red door insert on the driver’s side, with piano-black accents on the instrument panel. The remainder of the interior is outfitted in a subdued black.
The always-sporty Fiat 500 is bolstered with the power and performance that comes with Mopar parts. Mopar bolt-ons include a Mopar custom exhaust system that provides horsepower and torque gains and a Mopar strut tower brace that reduces body flex in the front end and improves drivability and handling.
Two additional Fiat 500 vehicles will be on display in the Mopar Alley, outfitted with a full complement of Mopar parts and accessories. The all-new Fiat 500 will be available for ordering in the U.S. later this year in the Sport, Pop and Lounge models, followed by the all-new Fiat 500C (cabrio) in the spring of 2011.
2011 Wrangler Sahara Mopar Edition
Take the iconic Jeep Wrangler, bolt on a bushel of Mopar parts and accessories, and you’ve got an extreme Moparized off-road machine: the 2011 Wrangler Sahara Mopar Edition.
The Mopar lift augments off-road travel performance for the 2011 Jeep Wrangler Sahara and allows for 35-inch all-terrain tires that can handle whatever the trail dishes out, mounted on sturdy AEV wheels. Further defending the vehicle from the onslaught of the off-road are steel front and rear bumpers. The front bumper includes integrated fog lights to improve visibility in inclement weather; the AEV-designed rear bumper features a tire carrier.
The Mopar/AEV hood provides the proper protection from the debris of the off-road, with a Warn winch at the ready in case of an emergency. The 2011 Jeep Wrangler Sahara can’t be missed on the trail with a hardtop and flares that match its fire-red exterior color.
2011 Jeep Street Cherokee
The all-new Jeep Grand Cherokee is also on the receiving end of a Mopar-style makeover. For the 2011 Jeep Street Cherokee, the Chrysler Group Product Design crew created custom 22-inch alloy wheels, while at the same time lowering the vehicle. The Dark Charcoal Overland edition Grand Cherokee is powered by a 5.7-liter V-8 engine, with an exhaust trimmed in Corsa tips.
The Jeep Street Cherokee is customized in typical all-Mopar style. Mopar floor mats with a unique design prevent dirt and mud from invading the interior. Mopar’s lighted door-entry sills and bright/rubber pedal kit offer much-needed visibility when adventures extend well past sundown. Stainless steel door sills are etched with the Mopar logo and offer stylish protection.
Additional sizzle is served up with a new custom lower front fascia, painted handles, and blacked-out headlamps. The Mopar chromed grille adds additional bling but doesn’t sacrifice durability, meeting the toughest corrosion requirements.
2011 Jeep Grand Cherokee Off-Road Edition
To get ready for the off-road, go big. Case in point: the 2011 Jeep Grand Cherokee Off-Road Edition.
The 5.7-liter V8-powered silver Jeep Grand Cherokee boasts a suspension lifted with coil springs to make way for 33-inch BFG Mud-Terrain tires. The exterior is prepped for off-road battle courtesy of Mopar skid plates, rock rails and tow hooks. The interior has been upfitted with the Mopar bright/rubber pedal kit and sill guards.
Mopar has introduced numerous industry-first features including:
- Camper trailers: first to introduce off-road camper trailers
- Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
- Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
- Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
- 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
- Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
- WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
About the Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand.
Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Chrysler, Dodge, Jeep and Ram Truck vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge and Ram vehicles—a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at http://www.mopar.com.
More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s—the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.
Press Release (Dodge Challenger SRT8 392)
Launching Off the Line: Dodge Challenger SRT8 392 Delivers New Levels of Performance With Loads More Torque, Horsepower and Maximum Handling
October 25, 2010 , Auburn Hills, Mich. – Dodge’s ultimate modern American muscle coupe, the Dodge Challenger SRT8 392, receives a big boost in horsepower and torque with the introduction of the legendary 392-cubic-inch HEMI® V-8 powertrain for the street.And the product story goes beyond the power rumbling under the hood.
Dodge performance loyalists asked for more power off the line, and the 2011 Dodge Challenger SRT8 392 answers the call with 470 horsepower and 470 lb.-ft. of torque. That’s 90 lb.-ft. more torque at 2,900 rpm compared with the previous 6.1-liter V-8 engine.
Building on its original mantra of a rear-drive coupe that delivers balance between form and function, the Dodge Challenger SRT8 392 also brings world-class ride and handling along with high-performance braking and the latest technology that delivers improved fuel efficiency.
New, highly damped shocks offer a firm ride that maintains the feel for everyday commuting while being fully capable for the more challenging situations. SRT engineers recalibrated the suspension geometry to improve Challenger’s balance, corning ability and steering responsiveness. Quicker steering ratios and new negative camber settings all around dramatically improve Challengers appetite for cornering.
The performance SRT-tuned, fully hydraulic steering system also has been improved with a new, heavy-duty pump and revised gearing to give drivers more direct feel and on-center response.
The result: the 2011 Challenger SRT8 392 is now more nimble and playfully “tossable” while still capable of an incredible .93g of lateral acceleration on the skid pad – the most of any production Challenger.
To kick off 2011 model-year production, Dodge will build 1,492 Inaugural Edition models of the Challenger SRT8 392, all with exclusive content.
On the outside, Dodge is offering unique customization for those first 1,492 owners. Two colors and new full-body stripe combinations include Deep Water Blue with standard Stone White stripes or Bright White Clear Coat with standard Viper Blue stripes. All Inaugural Edition models will ride on standard 20-inch SRT-exclusive wheels that feature a polished face and satin black painted pockets.
Unique “392 HEMI” badges flank both fenders touting the historically significant V-8 engine. Mopar quad exhaust tips deliver the performance exhaust note while adding a serious muscle car styling cue. A larger front splitter and integrated front fender spats give this Challenger SRT8 392 better overall high-speed aerodynamics and balance.
A newly modified front fascia chin spoiler improves aerodynamics and is accent painted for a more aggressive look. The rear decklid spoiler also is completed in matching body color.
The race-inspired interior of the Challenger SRT8 392 Inaugural Edition features standard Smooth Pearl White leather-trimmed seats and dual blue stripes accented by unique blue stitching. Each of the front seats features an embroidered “392” just below the headrest. An exclusive, serialized “Inaugural Edition 392 HEMI” dash plaque, showing the sequential build number from 1 to 1,492, rounds out the exclusive interior content.
There’s a lot of history attached to the iconic 392 HEMI name.
The original 392 HEMI engine was introduced in 1957 model year Chrysler and Imperial products, replacing the 354 cubic-inch version of the original HEMI launched in 1951. The new and improved HEMI V-8 engine was quickly adopted by drag racers of all types, and following various historical speed runs on land and water, soon became affectionately referred to simply as the “92.”
After 1958, the 392 HEMI was gone as a production engine, but it still remains a legend. Collectors are now preserving many historic 392-powered race cars and hot rods and proudly displaying them on show car circuits.
In 2007, Mopar – Chrysler Group LLC’s service, parts and customer-care brand – helped celebrate the 50th anniversary of the original 392 by launching a modern, crate engine version of the 392 HEMI.
The 2011 Dodge Challenger SRT8 392 is built at the Brampton Assembly Plant in Brampton, Ontario, Canada, and will arrive in U.S. dealerships in the fourth quarter of 2010.