General Motors will be using a new advertising slogan for Chevrolet: “Chevy runs deep”.

I personally think this is a pretty bad slogan, especially since a lot of Chevy’s previous slogans were brilliant. However, the slogan will only be used in certain advertisements, and will not be used to promote the Volt.

The slogan was the creation of advertising firm Goodby, Silverstein & Partners. They believe this slogan will help represent the history of the brand while still promoting new products. Jeff Goodby, the co-chairman and creative director at the agency, said “It’s such a deep, wide, connected brand in America. All things being equal, Americans want to buy Chevys. And we have to put them in that position.”

Source: Detroit Free Press