Toyota celebrates 10 years of Prius in the UK with 10th Anniversary edition

A 10th Anniversary edition of the Prius has been launched in the UK as part of the Prius’ 10th anniversary celebrations.

This special edition has a sporty look thanks to a body kit and 17-inch smoked-finish alloys. It also gets tinted rear windows and black leather upholstery on the inside, with embossed 10th anniversary logos.

Only 1,000 examples of the Prius 10th Anniversary will be built, and they will only be available in White Pearl or Astral Black exterior paint. Pricing starts at £26,150 including the UK’s 20% VAT.

Press Release

26 October 2010

Special edition model celebrates Toyota hybrid’s first 10 years


  • Toyota marks 10 years of Prius in the UK with Prius 10th Anniversary special edition model
  • Special features include body kit, 17-inch multi-spoke alloys, rear privacy glass and embossed black leather upholstery
  • Production limited to 1,000 examples
  • Available to order now, price £26,150*

Your eyes don’t deceive you: Prius has turned street-sharp with front, rear and side skirts, 17-inch smoked-finish alloys and dark-tinted privacy glass. The new look belongs to a special edition model that celebrates the world-beating hybrid’s first 10 years in the UK.

And don’t assume that dressing up Prius for this landmark occasion compromises its peerless environmental performance. The new Prius 10th Anniversary is every bit as fuel-frugal and tax-friendly as its more sober-suited stablemates, with 70.6mpg and 92g/km combined cycle consumption and CO2 emissions.

Prius’s birthday makeover extends to the car’s interior, too, with high-quality black leather upholstery, embossed with the 10th anniversary logo.

In other respects, Prius 10th Anniversary shares the same equipment specification as the top-of-the-range T Spirit model, so comes equipped with HDD satellite navigation (with integrated sound library), rear parking monitor, Bluetooth, Intelligent Park Assist, cruise control, smart entry and start, rain-sensing wipers and head-up display.

Only 1,000 examples are to be built, making this the most exclusive production Prius yet. White Pearl or Astral Black exterior paint finishes are available, and the on-the-road price is £26,150*, Orders are being taken now, with first deliveries to customers this winter.

*Price inclusive of VAT at 20 per cent

Source: Toyota

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