BMW rated China’s most desirable brand in survey, 3rd worldwide

BMW has been rated as China’s most desirable brand in a survey conducted by brand consultancy Clear Asia.

The Bavarian brand beat out Rolex and Apple, as well as its main competitors Mercedes-Benz and Audi, to take first place. 2,500 Chinese consumers were surveyed for these results.

The Chinese survey was part of a worldwide study conducted by Clear, the parent company of Clear Asia. BMW managed to take 3rd place on a global scale, right behind Apple and Google.

Source: Automotive News – sub. req.


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