BMW has been rated as China’s most desirable brand in a survey conducted by brand consultancy Clear Asia.
The Bavarian brand beat out Rolex and Apple, as well as its main competitors Mercedes-Benz and Audi, to take first place. 2,500 Chinese consumers were surveyed for these results.
The Chinese survey was part of a worldwide study conducted by Clear, the parent company of Clear Asia. BMW managed to take 3rd place on a global scale, right behind Apple and Google.
Source: Automotive News – sub. req.