As you might imagine, no one’s particularly happy about Infiniti’s new nomenclature. The fanbase has gone from being confused to downright outraged, with plenty of angry posts seen on their Facebook page. But Infiniti has reacted with a statement from President Johan de Nysschen, in which he promises a 550+ horsepower flagship sedan. How’s that for compensation?
The statement starts by explaining that the new system is much more flexible for Infiniti. Under the old system, any other fitting alphanumeric combinations were already trademarked by other manufacturers. Nysschen says that Infiniti is “embarking on a massive product offensive,” so they are going to need the flexibility of this new naming system. He also claims that the current system has been confusing consumers in markets where Infiniti is a relatively-new brand.
However, the most interesting part was the promise of “smaller, lighter, more fuel efficient yet more powerful” engines. Nysschen explains that the current nomenclature would force them to name “a new high-tech 550+ horsepower performance flagship” as the M30, when the car should be positioned above the current M56. This part of the statement reveals to us that we can expect a 550+ horsepower, 3.0L “potent charged induction V6” to be stuck under the hood of the Infiniti Q70 (previously the Infiniti M) sometime in the future, which makes for a very promising performance sedan. And when you’ve got a car like that on your hands, the name becomes rather irrelevant, doesn’t it?
Source: Infiniti on Facebook