Pininfarina will reveal an Alfa Romeo based concept at the 2010 Geneva Motor Show.

The car will be shown to the public on March 2nd at the Pininfarina stand, as it will celebrate the 80th anniversary of the Italian styling house.

The picture above is the first official image of the concept which has been released. As we can see, it will present a 2-seater spider theme. It should be a modern interpretation of the old, Pininfarina-styled Alfa Romeos. It will also be a present to Alfa as the Italian firm are celebrating their iconic 100th anniversary this year. To celebrate this, Bertone will also bring a special Alfa to Geneva, one based on the 8c Competizione.

Both the Bertone and Pininfarina cars will solely be a tribute to Alfa Romeo and they will only remain as concepts, with no plans for going into mass-production.

Press Release:

Pininfarina at the 2010 Geneva Motor Show, the first official image of the concept car

Friday, 29 January 2010

A 2-seater spider on Alfa Romeo basis, which will be unveiled on March 2nd at the Pininfarina stand, thus starting the celebrations for the 80th anniversary

Turin January 29th, 2010 – Pininfarina discloses the first official image of its new concept car, world debut on March 2nd at the Geneva Motor Show.

The Pininfarina new concept is meant to be part of the tradition of successful spiders born from the relationship with Alfa Romeo, among the most significant and long-lasting ones in the automobile history, and interprets the innovative vision of an antique theme strongly present in the Pininfarina roots, the 2-seater spider.

An iconic object that, binding with an ideal thread the past and the future of Pininfarina, starts the celebrations for its 80th anniversary, representing at the same time an homage to the Alfa Romeo 100th birthday.

Source: Pininfarina