Dodge has unveiled a Furious Fuchsia edition of their Challenger at the Chicago Auto Show. They are painted in a colour called Furious Fuchsia, hence the name.

The Furious Fuchsia colour is a very similar shade to a colour offered on the original Challenger, called Panther Pink. Dodge claims that customers want more of the old hues back, which is why they’ve done this. Besides the demand for older colours, Dodge has also made this special edition to celebrate the 40th anniversary of the Dodge Challenger. I can’t believe I’m saying this, but I think it actually looks quite good. A car looking good in pink. It must be snowing in hell.

This special edition is available in R/T Classic and SRT8 trims. They will be produced in limited numbers, although Dodge doesn’t specify any exact numbers for the R/T Classic, while only 400 SRT8s will be made.

On the R/T Classic, changes besides the paint include Pearl White performance seats and white R/T stripes down the sides. There’s also Challenger badges on the fenders in classic font, 20″ alloy wheels, body-colour rear spoiler and a bright racing-style fuel filler door. The SRT8 has similar changes, except the stripes and wheels are different, and there’s a plaque on the interior with the car’s serial number, as well as chromed quad-exhaust tips.

Dodge will begin taking orders in March. So if you want a retro-style Challenger, get your cash out. $35,140 for the R/T and $45,150 for the SRT8 to be exact.

Press Release:

Dodge Celebrates Four Decades Of Challenger’s Muscle-car Heritage With Limited-edition Furious Fuchsia Models

2010 Dodge Challenger Furious Fuchsia editions commemorate 40 years of Dodge muscle-car performance Limited-edition Furious Fuchsia exterior answers customers’ desire for the return of more Dodge brand high-impact heritage paint hues 2010 Dodge Challenger R/T Classic edition is available in all-new Pearl White performance seats and Bright White A-line body-side R/T stripes Dodge Challenger SRT8® Furious Fuchsia edition features unique 20-inch SRT forged aluminum wheels with Satin Black painted pockets, serialized dash plaque, Pearl White leather SRT performance seats with Furious Fuchsia accent stripe and retro-inspired chromed quad exhaust tips Limited-production run of Dodge Challenger R/T Classic editions and only 400 Dodge Challenger SRT8 editions in Furious Fuchsia available

Auburn Hills, Mich., Feb 8, 2010  –  Two of the wildest and rarest 2010 Dodge Challenger models will soon be available to Dodge fans and collectors to commemorate 40 years of Dodge Challenger performance; the 2010 Dodge Challenger R/T Classic and Challenger SRT8® Furious Fuchsia editions. With its Furious Fuchsia Pearl Coat exterior paint and all-new Pearl White leather performance seats, these limited-edition Dodge Challenger models deliver the best of modern American muscle-car characteristics—unmistakable design, world-class handling, powerful HEMI® V-8 engines and technology—now in one of the most significant hues. “Commemorating four decades of Challenger performance, the new R/T Classic and SRT8 Furious Fuchsia editions modernize one of the most memorable hues from 1970 to create a modern muscle-car that exudes more performance, passion and even more nostalgia,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President—Product Design, Chrysler Group LLC. “As an ode to our Dodge fans, these highly collectible models feature all-new Pearl White leather performance seats with Furious Fuchsia accents to deliver a customized, yet contemporary look to the heritage-inspired interior. Sum it all up, and Dodge is delivering a muscle-car tribute that no other manufacturer can even match.” The U.S. Manufacturer’s Suggested Retail Price (MSRP) for the new 2010 Dodge Challenger R/T Classic in Furious Fuchsia Pearl Coat is $35,140, while the high-performance SRT8 model is $45,150 (both prices include $725 destination). Both Furious Fuchsia editions will be available for order at Dodge dealerships nationwide in March. 2010 Dodge Challenger R/T Classic Furious Fuchsia Based on the powerful 2010 Dodge Challenger R/T, the Dodge Challenger R/T Classic Furious Fuchsia edition features dual throwback A-line body-side R/T stripes in Matte Black or Bright White. Completing the look are “Challenger” fender badges in classic script, large 20-inch polished-aluminum heritage wheels with all-season performance tires, classic egg-crate grille with heritage “R/T” badge, body-color rear spoiler, functional hood scoop and bright racing style fuel-filler door. On the interior, the trapezoidal theme of the door-panel and gauge cluster, dark headliner and slanted shifter console are inspired by the original Dodge Challenger. Inspiration from the past continues with exclusive Pearl White performance seats accented with Dark Slate Gray and Furious Fuchsia French-seamed stitching as a factory-installed option. Monotone Dark Slate Gray leather performance seats and center console armrest with Furious Fuchsia accent stitching are standard. When paired with the Tremec six-speed manual transmission, the 2010 Dodge Challenger R/T Classic Furious Fuchsia edition includes the performance-minded Track Pak with precision-shift “pistol-grip” shifter, anti-spin 3.92 differential and a performance-tuned dual exhaust with two low-restriction bottle resonators for maximum “throatiness.” And when it’s time to deliver, the Furious Fuchsia R/T Classic can accelerate from 0–60 mph in less than six seconds with its powerful 376 horsepower (280 kW) and 410 lb.-ft. of torque (556 N•m) 5.7-liter HEMI V-8 engine. 2010 Dodge Challenger SRT8 Furious Fuchsia If the tire-smoking Furious Fuchsia R/T Classic is not exciting enough, the 400 ultra-exclusive 2010 Dodge Challenger SRT8 versions delivers even more punch with a 6.1-liter HEMI V-8 engine—with engine block lacquered in original HEMI Orange paint—producing 425 horsepower (317 kW) and 420 lb.-ft. (569 N•m) of torque, performance-tuned ride and handling, benchmark braking and race-inspired interior with unique SRT-designed appointments. The limited-production Dodge Challenger SRT8 in Furious Fuchsia is based on the 2010 Dodge Challenger SRT8 and features several standard equipment upgrades, including all-new Pearl White leather SRT performance seats with Furious Fuchsia accented stripe, unique 20-inch SRT forged-aluminum wheels with Satin Black accents, serialized dash plaque indicating the limited production series of 400 and retro-inspired chromed quad-exhaust tips. Production of the 2010 Dodge Challenger R/T Classic and SRT8 Furious Fuchsia Editions Production of the all-new 2010 Dodge Challenger R/T Classic and SRT8 in limited-production Furious Fuchsia Pearl Coat will start in May 2010 at the Brampton Assembly plant in Brampton, Ontario, Canada. These special-edition coupes will be built on the same assembly line as the award-winning and quality-proven Dodge Charger and Dodge Charger SRT8 sedans. About the 2010 Dodge Challenger The 2010 Dodge Challenger merges the best American muscle-car characteristics—unmistakable design, world-class handling, powerful engines and technology—to delight driving enthusiasts across several generations. The Dodge Challenger is produced on the company’s proven rear-wheel-drive platform to accommodates five passengers with best-in-class rear head and leg room, along with best-in-class cargo space equal to the Dodge Charger. With three models of head-turning styling, two legendary HEMI V-8 engine choices, up to 25 highway miles per gallon (mpg), more than 25 safety and security features and modern amenities, including Media Center 730N with voice-activated Uconnect™ Navigation system and real-time traffic available, it’s no surprise Dodge Challenger was awarded J.D. Power and Associates “Most Appealing Midsize Sporty Car” in its 2009 APEAL Study. About Dodge Dodge is a full line of cars, SUVs and MPVs that are agile, daring, sensible and inventive. The product line includes the Dodge Caliber, Dodge Avenger, Dodge Challenger, Dodge Charger, Dodge Grand Caravan, Dodge Journey, Dodge Nitro and Dodge Viper SRT10. Dodge introduced two new vehicles for the 2009 model year: the all-new 2009 Dodge Journey, the brand’s first crossover vehicle and the 2009 Dodge Challenger, a modern-day American muscle car. Dodge also celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. J.D. Power and Associates further acknowledged this leadership by naming the Dodge Grand Caravan the Most Dependable Van for 2009. The 2010 Dodge Grand Caravan continues to set the mark in the minivan segment with unsurpassed fuel economy of 17 city / 25 highway mpg and minivan-first innovations including the segment’s only Stow ‘n Go® and Swivel ‘n Go® seating and storage systems. The 2010 Dodge Avenger, with ESC, also earned the 2009 Top Safety Pick rating from the IIHS. Follow Dodge and Chrysler Group LLC news and video on: Chrysler Connect blog: http://blog.chryslergroupllc.com Twitter: http://www.twitter.com/chryslercom and www.twitter.com/chrysler YouTube: http://www.youtube.com/pentastarvideo Streetfire: http://members.streetfire.net/profile/ChryslerVideo.htm

Source: Dodge