Kia to roll out new Optima in New York

Kia will be rolling out their new Optima at the 2010 New York Auto Show.

The car inherits Kia’s latest design language, which I believe is very good. Kia claims it is the longest, widest and lowest Optima ever, although no exact figures are revealed. They also claim “class-leading levels of safety and luxury equipment,” but again, no exact details have been revealed. There aren’t even that many pictures, just two. More details should be available when the car is unveiled in New York. For now, have a look at the pictures or press release below.

Press Release:

Next generation Kia Optima to showcase confident new design direction

  • World premiere to be held at 2010 New York Motor Show

The next generation Kia Optima (also known as ‘Magentis’ in some markets) is set to make its world premiere next month at the 2010 New York International Auto Show.

“The next generation Optima possesses the power to surprise,” says Peter Schreyer, Kia’s Chief Design Officer.  “It’s a car that people will simply not expect from Kia – and that’s exactly what we set out to achieve.”

The all-new Optima exudes an athletic confidence from every angle and shutline – its raked roofline, the high and pronounced shoulder line of its sculpted flanks and its extended wheelbase, are complemented by boldly flared wheelarches and a shallow glasshouse that create a saloon with a muscular and self-assured stance.

The striking visage of the new Optima features a new interpretation of Kia’s bold ‘tiger’ family face that’s edged by piercing projector headlamps.

Longer, wider and lower than before, the Kia’s coupe-like profile is enhanced by the sweeping chrome arc that flows from the A- to C-pillar, a distinctive design mo-tif that visually lowers the car further still and enhances its cab-backwards proporti-ons.

Spacious, and with class-leading levels of safety and luxury equipment, the new Optima’s intelligently configured and driver-oriented cabin underlines this newfound poise and presence.

“The latest Optima embodies Kia’s confident new design direction,” says Schreyer.  “It’s a global car with individual appeal.”

The Kia Motors press conference for the New York International Auto Show will take place on Thursday 1 April, 2010 from 10.10-to-10.35 at the Kia Stand on Level 1 of the ‘Jacob Javits Center’ located between 34-39 Streets on 11th Avenue in New York City.

Source: Kia

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