Jaguar is said to be considering the addition of a crossover to their lineup, as well as an XF wagon.
Adrian Hallmark, global brand director for Jaguar, believes a crossover is essential to Jaguar’s success. “We need a crossover and we need to stop being a saloon-based company,” says Hallmark.
He also says that four-wheel-drive sedans are necessary to improve sales in the eastern United States and certain parts of Europe.
Moreover, Hallmark confirmed the possibility of an XF wagon. The company believes it will account for one-fifth of the model’s sales.
The global brand director also says that lightweight vehicles will be part of “our [Jaguar’s] future DNA”. This supports rumours that the next-gen XF, and future Jaguar sports cars, will be made of aluminum.
While most of these moves make sense and are welcomed by us, we can’t wrap our heads around why Jaguar would make a crossover. After all, Jaguar belongs to the Jaguar Land Rover family, and Land Rover already produces crossovers.