As reports on Tuesday suggested, Chevrolet will be changing the name of the Aveo small car to Sonic. However, this name change only affects North America.
Chris Perry, Vice President of Chevrolet US Marketing, had this to say about the name change:
“The Sonic represents a new beginning for Chevrolet in the small car segment and so we felt it was time to give it a new name. The new car is roomy, stylish and fun to drive, and Sonic is a youthful, energetic name that helps convey what this vehicle is about.”
Yeah, or maybe it has to do with the Aveo nameplate having become synonymous with “rubbish”.
Nonetheless, the new Aveo Sonic looks promising, and we’ll find out if it can live up to that promise when it hits dealership floors in 2011.
Press Release
All-New Name for All-New U.S. Built Small Car: Chevrolet Sonic
DETROIT – Chevrolet announced today that its all-new, U.S. built small car will be called the Chevrolet Sonic in North America.
“The Sonic represents a new beginning for Chevrolet in the small car segment and so we felt it was time to give it a new name,” said Chris Perry, vice president, Chevrolet U.S. Marketing. “The new car is roomy, stylish and fun to drive, and Sonic is a youthful, energetic name that helps convey what this vehicle is about.”
The small car will carry the Sonic name in Canada, Mexico and the United States. Production of the Sonic begins in 2011 at GM’s Orion Assembly Center in Michigan, which received a $545-million investment in upgrades and retooling, and will help restore approximately 1,000 jobs in the metropolitan Detroit area.
The vehicle will continue to be called Aveo in other parts of the world, where it will be sold in more than 50 countries.
Source: General Motors
Add ThisDETROIT – Chevrolet announced today that its all-new, U.S. built small car will be called the Chevrolet Sonic in North America.
“The Sonic represents a new beginning for Chevrolet in the small car segment and so we felt it was time to give it a new name,” said Chris Perry, vice president, Chevrolet U.S. Marketing. “The new car is roomy, stylish and fun to drive, and Sonic is a youthful, energetic name that helps convey what this vehicle is about.”
The small car will carry the Sonic name in Canada, Mexico and the United States. Production of the Sonic begins in 2011 at GM’s Orion Assembly Center in Michigan, which received a $545-million investment in upgrades and retooling, and will help restore approximately 1,000 jobs in the metropolitan Detroit area.
The vehicle will continue to be called Aveo in other parts of the world, where it will be sold in more than 50 countries.